Sixty 31st Avenue, San Mateo, CA 94403 | (650) 532-1022
CLOSED THROUGH APRIL 8

Hillsdale Shopping Center Privacy Policy
Last Updated February 14, 2020

INTRODUCTION

Hillsdale Shopping Center (“we” or “us” or “our”) respects the privacy of consumers consistent with the requirements of the California Consumer Privacy Act of 2018 as amended (“CCPA”), including users of our website and those who contact us electronically, (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website including any online service, online application, any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the “Site”) or provide us with personal information by other means. Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site or provide us with any personal information electronically, telephonically, in person or by any other means.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the “Last Updated” date of this Privacy Policy. Any changes or modifications will be effective immediately upon posting the updated Privacy Policy on the Site, and you waive the right to receive specific notice of each such change or modification.

You are encouraged to periodically review this Privacy Policy to stay informed of updates. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Site or provision of personal information after the date such revised Privacy Policy is posted.

CONTACT US

If you have questions or comments about this Privacy Policy, or wish to make any requests with respect to your personal information, please contact us at:

Hillsdale Shopping Center
Attn: Privacy Policy Administrator
Sixty 31st Avenue
San Mateo, CA 94403
hsccomments@hillsdale.com
https://hillsdale.com

YOUR CALIFORNIA PRIVACY RIGHTS UNDER SHINE THE LIGHT

California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided above. Additional rights granted to California residents under the CCPA are detailed below.

ADDITIONAL PRIVACY RIGHTS FOR MINORS

In addition to the rights granted to all persons, those under the age of eighteen (18), (each a “Minor”), have additional privacy rights under California Business and Professions Code Section 22581. If you have posted personal information on our Site, you have the right to request and obtain removal of the content or information that you have posted. If you wish to make such a request, please send an e-mail with a description of the content or information that you wish removed to hsccomments@hillsdale.com or you may make this request by mail sent to the address listed above. While we will remove content or information as requested, please be aware that this removal does not ensure complete or comprehensive removal of content or information that you have posted to the Site.

CATEGORIES OF PERSONAL INFORMATION COLLECTED

We may collect personal information about you in a variety of ways. The personal information we may collect on the Site includes the following categories of personal information. The sources from which the information is collected is also identified below.

Personal Data
Personally identifiable information, such as your real name, alias, postal address, email address, telephone number, or other similar identifiers when you register with the Site, or when you choose to participate in various activities related to the Site. You are under no obligation to provide us with personal information of any kind on the Site; however, your refusal to do so may prevent you from using certain features of the Site or prevent us from communicating with you. In addition to your voluntarily providing this information, computer servers may collect personal contact information such as your name, email address and telephone number for marketing purposes.

Derivative Data
Information our servers automatically collect when you access the Site, such as aliases, unique personal identifier, online identifier Internet Protocol address, your browser type, your operating system, your access times and interaction with the Site, your browsing history, such as the pages you have viewed directly before and after accessing the Site, and geolocation data.

Aggregate Information
We may collect and track the total number of visitors to the Site, the number of visitors to each page of the Site, Third Party Web Sites (defined below) linked to and other aggregated data collected through our services and we may analyze this data for trends and statistics in the aggregate but such information will be maintained, used and disclosed in aggregate form only and it will not contain personally identifiable information. We may use such information for purposes such as analyzing trends, administering the Site, and to understand how users interact with the Site.

USE OF YOUR INFORMATION

Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site:

  • Deliver targeted advertising, coupons, newsletters, and other information regarding promotions and the Site to you.
  • Allow you to access amenities and Site features.
  • Assist law enforcement and respond to subpoena.
  • Compile anonymous statistical data and analysis for use internally or with third parties.
  • Create and manage your account.
  • Generate a personal profile about you to make future visits to the Site or interactions with our team members more personalized.
  • Increase the efficiency and operation of the Site.
  • Monitor and analyze usage and trends to improve your experience with the Site.
  • Notify you of updates to the Site.
  • Offer new products, services, and/or recommendations to you.
  • Request feedback and contact you about your use of the Site.
  • Resolve disputes and troubleshoot problems.
DISCLOSURE OF YOUR INFORMATION

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights
If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.

Third-Party Service Providers
We may share your information with third parties that perform services for us or on our behalf, including third-party customer service, and marketing assistance.

Marketing Communications
With your consent, or with an opportunity for you to withdraw consent, we may share your information with third parties for marketing purposes, as permitted by law.

Third-Party Advertisers
We may use third-party advertising companies to serve ads when you visit the Site. These companies may use information about your visits to the Site and other websites that are contained in web cookies in order to provide advertisements about goods and services of interest to you.

Affiliates
We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners or other companies that we control or that are under common control with us.

Business Partners
We may share your information with our business partners to offer you certain products, services or promotions.

Other Third Parties
We may share your information with advertisers for the purpose of conducting general business analysis. We may also share your information with such third parties for marketing purposes, as permitted by law.
We are not responsible for the actions of third parties with whom you share personal or sensitive data, and we have no authority to manage or control third-party solicitations. If you no longer wish to receive correspondence, emails or other communications from third parties, you are responsible for contacting the third party directly.

TRACKING TECHNOLOGIES

Cookies and Web Beacons
We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. When you access the Site, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Site. You may not decline web beacons; however, they can be rendered ineffective by declining all cookies or by modifying your web browser’s settings to notify you each time a cookie is tendered, permitting you to accept or decline cookies on an individual basis.

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Site to help customize the Site and improve your experience. If we use cookies, information on how we use cookies, will be contained in the Cookie Policy posted on the Site, which is incorporated into this Privacy Policy.

You should be aware that getting a new computer, installing a new browser, upgrading an existing browser, or erasing or otherwise altering your browser’s cookies files may also clear certain opt-out cookies, plug-ins, or settings.

Internet-Based Advertising
Additionally, we may use third-party software to serve ads on the Site, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimize your online experience with us.

Website Analytics
We may also partner with selected third-party vendors, such as Google Analytics, and others, to allow tracking technologies and remarketing services on the Site through the use of first party cookies and third-party cookies, to, among other things, analyze and track users’ use of the Site, determine the popularity of certain content and better understand online activity. By accessing the Site, you consent to the collection and use of your information by these third-party vendors. You are encouraged to review their privacy policy and contact them directly for responses to your questions. We do not transfer personal information to these third-party vendors; however, if you do not want any information to be collected and used by tracking technologies, you can visit the third-party vendor’s site.

THIRD-PARTY WEBSITES

The Site may contain links to third-party websites and applications of interest that are not hosted by us. Once you have used these links to leave the Site, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website, and should take those steps necessary to, in your discretion, protect the privacy of your information. We are not responsible for the content or privacy and security practices and policies of any third parties, including other sites, services or applications that may be linked to or from the Site.

SECURITY OF YOUR INFORMATION

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. No uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Policy. Most web browsers and some mobile operating systems include a Do-Not-Track (“DNT”) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. If you set the DNT signal on your browser, we will respond to such DNT browser signals.

OPTIONS REGARDING YOUR INFORMATION

Emails and Communications
If you no longer wish to receive correspondence, emails, or other communications from us, you may opt-out by contacting us using the contact information provided above.

If you no longer wish to receive correspondence, emails, or other communications from third parties, you are responsible for contacting the third party directly.

CALIFORNIA PRIVACY RIGHTS

The CCPA, codified at California Civil Code Section 1798.100 et seq., permits our users who are California residents to request and obtain from us, no more than twice in a twelve-month period and free of charge, information about: (1) the categories of personal information we collected about the user, (2) the categories of sources from which the personal information is collected, (3) the business or commercial purpose for collecting the personal information, (4) the categories of third parties with whom the business shares personal information, and (5) the specific pieces of personal information we collected about you. Information will be provided within 45 days of receiving a verifiable consumer request.

In the preceding twelve months, we have collected the personal data referenced above, which has been used and disclosed in the manner described above and for the purposes described above.

The CCPA defines “selling” and “sold,” to mean “selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating orally, in writing, or by electronic or other means, a consumer’s personal information by the business to another business or a third party for monetary or other valuable consideration.” Cal. Civ. Code § 1798.140(t). Some of the disclosures identified above may be considered “selling” under this definition. You have the right, at any time, to direct us not to sell your personal information. This right is referred to as the right to opt-out.

If you are a California resident and would like to make a request for disclosure or exercise your right to opt-out, please submit your request by using the contact information provided above. We will not discriminate against you for exercising any of your rights under the CCPA.